diff --git a/frontend/src/App.tsx b/frontend/src/App.tsx
index 5b3faaf..ef9ec3e 100644
--- a/frontend/src/App.tsx
+++ b/frontend/src/App.tsx
@@ -76,6 +76,8 @@ function AppInner() {
   // too -- that's the dashboard viewing its own traffic, not player usage.
   // Skip /, /lobby, /game -- high-frequency in-game navigation with no
   // analytical value; the backend drops these anyway (api/stats.py _SKIPPED_PATHS).
+  // The visitor's first touch (incl. landings on "/", which both skips would
+  // otherwise swallow) is captured by trackLanding() in main.tsx instead.
   useEffect(() => {
     if (navigationType === 'REPLACE') return;
     if (location.pathname.startsWith('/admin')) return;
diff --git a/frontend/src/lib/track.ts b/frontend/src/lib/track.ts
index 469a643..9bbab9a 100644
--- a/frontend/src/lib/track.ts
+++ b/frontend/src/lib/track.ts
@@ -10,3 +10,14 @@ export function trackEvent(path: string, referrer = '') {
     keepalive: true,
   }).catch(() => {});
 }
+
+/** One "landing" event per full page load — the visitor's first touch,
+ *  carrying document.referrer (e.g. facebook.com). Without it a visit that
+ *  starts on "/" leaves no trace at all: "/" is in the beacon's skip list and
+ *  the auth-gate redirect to /auth is a REPLACE navigation (see App.tsx), so
+ *  both hops are skipped. Not sent on /admin — the dashboard doesn't track
+ *  itself. */
+export function trackLanding() {
+  if (window.location.pathname.startsWith('/admin')) return;
+  trackEvent('landing', document.referrer);
+}
diff --git a/frontend/src/main.tsx b/frontend/src/main.tsx
index a002937..a925069 100644
--- a/frontend/src/main.tsx
+++ b/frontend/src/main.tsx
@@ -3,11 +3,15 @@ import ReactDOM from 'react-dom/client';
 import App from './App';
 import './index.css';
 import { setupSocketListeners, socket, setAuthToken } from './lib/socket';
+import { trackLanding } from './lib/track';
 
 setupSocketListeners();
 // Carry the stored session token into the handshake so the server auto-logs us in.
 setAuthToken(localStorage.getItem('bridzik_token'));
 socket.connect();
+// Here (not in a component effect): runs exactly once per full page load,
+// unaffected by StrictMode double-mounting.
+trackLanding();
 
 ReactDOM.createRoot(document.getElementById('root')!).render(
   <React.StrictMode>
diff --git a/tests/test_stats.py b/tests/test_stats.py
index 7016012..fa25af8 100644
--- a/tests/test_stats.py
+++ b/tests/test_stats.py
@@ -159,6 +159,20 @@ class StatsCase(unittest.TestCase):
         data = run(stats.get_daily_stats())
         self.assertGreaterEqual(data["top_paths"].get("login", 0), 1)
 
+    def test_landing_event_preserves_referrer(self):
+        # "landing" event (main.tsx, jeden na kazdy plny load stranky) nesie
+        # referrer prveho dotyku -- jediny zaznam z navstevy, ktora zacina na
+        # "/" (preklik z FB a pod.), kedze "/" aj REPLACE redirecty sa skipuju.
+        run(stats.record_pageview(
+            path="landing",
+            referrer="https://facebook.com/",
+            user_agent=CHROME_UA,
+            ip="203.0.113.99",
+        ))
+        data = run(stats.get_daily_stats())
+        self.assertGreaterEqual(data["top_paths"].get("landing", 0), 1)
+        self.assertGreaterEqual(data["top_referrers"].get("https://facebook.com/", 0), 1)
+
     def test_rules_view_event_recorded_without_player_id(self):
         run(stats.record_pageview(path="rules_view", referrer="", user_agent=CHROME_UA))
         data = run(stats.get_daily_stats())